Founded in 2009 in Fremantle - WA, the Ivy & Isabel journey began in India as Gerri Lushey ventured from wetsuits to resort wear. With over 18 years experience in clothing production and design, Gerri created a lifestyle collection using high-end Indian materials.  

Starting small from home in North Freo, Gerri flew to the other side of Oz and sold her Ivy & Isabel designs by hiring a car, selling to stores on the east coast. In 2016, Ivy & Isabel found it's humble home and flagship store in North Fremantle.

The Ivy & Isabel store now stocks iconic brands and emerging talent from Australian and international labels including our in-house brand, Ivy & Isabel.